SEO stands for Search Engine Optimization. It is the process of structuring and coding your website in the most effective and efficient way, resulting in major search engines being able to easily locate it. It makes the content of your website more relevant making it possible for search engines to find. It permits people who are searching the web for your type of services to easily find your website, as well as visit it. Every click is a potential customer! Aren’t search engines remarkable? SEO’s primary goal is to make your website visible to numerous search engines, increasing the traffic volume on your website.
Without SEO your website is not being used as a marketing tool. You are only using it as an informative device, similar to a brochure but online. Your existing customers who have already seen your website’s address elsewhere, perhaps obtained from business cards, flyers or any other advertizing sources would be the only ones able to locate your website.